About us

Concept Realisation was founded in 2003 with a clear purpose: to build bridges between public needs and private capabilities, and to co-design solutions that truly improve people’s lives. At the heart of this journey was the belief that technical excellence must go hand in hand with meaning, context and long-term impact.

The company was born out of a deeply entrepreneurial vision. Its founder, Nasser Massoud, after a career at the crossroads of engineering, consulting, and public infrastructure, saw firsthand the limitations of conventional project delivery models in responding to complex development challenges. He set out to create a new kind of consultancy — agile, multidisciplinary, and committed to crafting tailored solutions that align strategic ambition with operational feasibility.

Over the years, Concept Realisation has grown steadily, building a solid reputation among governments, international donors, and private actors across a wide range of geographies — from the Middle East to Europe and the Caribbean. Our work has focused on critical public sectors such as healthcare, education, elderly care, and public services — and is increasingly expanding into tech-enabled domains such as digital health, smart infrastructure, and innovation-driven urban transformation.

With offices in Dubai, Beirut and London, and a multicultural team of experts, we are uniquely positioned to work across regions and adapt to diverse policy environments. But what defines us most is not just where we operate — it’s how we operate. We take the time to listen, to understand, and to co-create. We craft strategies and frameworks that are rooted in local realities, yet informed by global insight.